The most surprising thing at the WWDC event today..and it didn’t happen on the stage

The most surprising thing at the WWDC event today..and it didn’t happen on the stage

I admit it. I use a Mac for work and at home. But after today I am not buying another Apple product. And neither should any other woman/man who wants to send a message to Apple about a large section of their buyers who are the forgotten class – women.

I wonder if it ever occurred to any of the significantly large proportion of men at the WWDC event today, that things didn’t look quite right.

Did the guys look around and think

Dude, they are all like me.

Did not one male think to himself  

We need more women at this party, bro.

As seen by the long line outside the men’s toilets, (but surprisingly none at the ladies), these Apple events are man-centric in all its’ glory.

Has the culture of coding and nerdishness become so male-centric that people just don’t seem to think it is an issue any more.

Apart from the fact that 99% of the attendees had testosterone running through their veins, the presentation was also geared to males and excluded any female input in either content or leadership roles.

Come on..it’s 2014!  Apple, get your act together and have a woman out there. There are many outstanding female developers, techies and tech founders who are role models to both genders and need to be heard.

I am asking Apple a simple question – Is it sexism by design? or do you only have 50 year old white guys to lead the masses?

I take objection to a number of comments made by Tim Cook that reinforced the ‘boys club’ attitude. While it may not be intentional, it does leave a bad impression of the whole culture presented.

During the live stream the camera scanned across the audience many times. I counted 2 women who were shown among the sea of boys/men captivated by everything that came out of their leader.

The sarcastic comment made by Tim Cook about his mother, as if an older female was incapable of grasping ‘tech talk’ was insulting. And the laughter by the audience reinforced the culture that Apple is immersed in.

Obviously, there are more males who are developers and that is a problem in itself, but the broader culture within Apple is something that seeps out at events like this.

So Apple, you are leading generations with your tech expertise and we all go ‘gaga’ over it. Don’t you think it is time to not only fund and encourage women to enter the tech arena, but also to have a woman on stage showing leadership skills and expertise.

It’s a challenge I put out there. Until then, no more Apple products for me.

 

 


Shazza

Friend to startups and design activism. Advocate of radical social change. Maker of things and recovering Aussie.




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